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Swiss Banking Advantage

Confidence in the safety and integrity of the Swiss financial and judicial systems.

  • Swiss Bankers Association Survey 2005 – Continued high level of trust in Swiss banks – Strong support for financial privacy

    High level of trust in Swiss banks "Banks in Switzerland continue to enjoy a very good image. As in last year’s survey, there continues to be a high level of constancy in the views of Swiss citizens about their relationship with their bank. 79% of respondents have a “positive” or “very positive” opinion of their main bank, i.e. the financial institution with which they conduct most of their banking business. This good opinion of one’s main bank has been very stable for some years now. 71% consider their main bank to be secure and reliable; 67% believe it to be trustworthy, and 66% say they feel they are being dealt with by competent bank staff. As in previous years, the survey reveals that the image of the banking sector in general is not quite as good as the image the citizen has of his or her own main bank. Nevertheless, some 53% of respondents say they have a “positive” or “very positive” image of the Swiss banking sector. Indeed, 82% (2004: 80%) are of the opinion that Swiss banks enjoy a good reputation abroad. Once again, 75% of respondents agree that banks are important for the tax contributions they make to the state, local governments and for public services. Not so positively judged was the significance of banks as employers: 76% say they consider banks to be significant as employers, as opposed to 80% in 2004."
Copyright © Hartmann & Partners Ltd. 2005